Watches

So been spending alot of time looking at watch ads & thinking about how I want to approach these images. My initial thoughts were to go with locations and poses in the context of needing a watch, for example looking like you are running late or instances when you would look at your watch. I then realised I am not selling the need for a watch I am selling the need for the particular prestigious brand of watch. The majority of high end watch brands are associated with a particular celebrity - Longines has traditionally used Audrey Hepburn with the slogan "Elegance is an Attitude", more recently Aishwarya Rai & Kate Winslet have been used. As with all consumerism we associate brand names with those that represent them. So if you want to have an "elegant attitude" like Kate Winslet all you need to do is buy a Longines watch, right? Simple! So with this in mind I have found my own "celebrities" to endorse my watches. For - Longines - Anna is my elegant & sophisticated actress Frederique Constant - Lisa is my World Number 3 ranked Tennis Star Raymond Weil - Jad is my Champion Formula One Race Car driver Danish Design - this one I am taking a slightly different approach. The design of these watches are quite modern & hip, so I'm aiming at a younger market. I will be using 2 models, male & female and going for a sexy edgy look.